Information/ Reference title- aimed at 9-11 year olds.
I think that older children would respond well to this very colourful and detailed art-style. The front cover alone is very busy and interesting to look at. The images of the animals are very realistic meaning they are more educational as children will learn to recognize that this is what they look like in real life, as opposed to books aimed at younger children where animals are drawn and coloured in cartoon styles. As the title suggests the book enables the children to go on a 'search' making the book more appealing as they can engage in a 'search' for specific animals by looking through the extremely detailed imagery, similar to a 'Where's Wally' styled game.
Baby / Toddler - First objects books.
The layout and imagery are very basic and simplistic - easy for a toddler to respond to. It's the sort of book the parents would start reading with their child to help them to learn basic words, then eventually as the child gets older they will be able to read and recognize the imagery by themselves. The use of photographs instead of drawings makes it easier for a young toddler to identify with the objects in real life. The rainbow colours makes the book look more appealing to children as well.
Picture Book - Aimed at 3-6 year olds.
The Gruffalo's art style is a brightly coloured hand-drawn style, that I think would appeal to 3-6 year olds as they may notice within the texture of the drawing the sort of materials used are similar to how they may draw. The characters are cartoon-ish and the gruffalo/monster looks quite friendly so children of this age wouldn't be afraid of it like that characters in the book are.
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